How the work gets made.

Notes from inside the studio. Written by the person who did the work, published with the detail a buyer would need to repeat it.

mini case study30 July 2026
Biff off: the landing page that picks a fight
FJL Waste's newest page tells prospects to tell Biffa to biff off. One landing page, one cheeky proposition, one bin lorry in flame livery: a micro project under the FJL rebuild that does the work of a campaign.
James Gale, Development Lead
- FJL Waste
- Landing pages
- Brand
field report28 July 2026
Steering AI video: what one celebration shot actually took
One shot in the PadX promotional reel needed far more steering than the rest of the cut. Three things moved it: describing the motion we wanted in positive, concrete terms instead of listing what to avoid, anchoring the difficult moments with reference frames, and rebuilding the neon outline rather than tweaking it.
Phil Eagle, Creative
- AI video
- Creative
- PadX